Opening — On March 18, 2026, Japan’s major automakers and electronics firms announced full or near-full raises during concentrated spring negotiations (shuntō), with automakers like Toyota and Sony leading the pack. Smaller companies remained cautious, citing pressure from Iran-related geopolitical tensions.
Context — The trend underscores a systemic imbalance: while large corporations leverage economies of scale to absorb costs, SMEs—responsible for 40% of Japan’s jobs—face a double whammy of stagnant domestic demand and external shocks. The 2026 shuntō marks the third consecutive year of high-end raises for big employers, but 2025 labor statistics show SMEs granted average raises of only 1.2%, far below inflation.
Analysis — Corporate giants’ confidence stems from sustained global demand for Japanese tech components and a post-pandemic recovery buoyed by remote work. However, their largesse hides a deeper fracture: Japan’s labor market remains bifurcated. Large firms, insulated by exports and access to capital, prioritize competitiveness through employee retention. SMEs, reliant on domestic markets, lack such flexibility.
What’s Missing — Coverage overlooks the human cost of this divide. A Yokohama-based 37-year-old assembly line worker at a medium-sized parts manufacturer, whose company froze wages in 2025, told NHK: “My boss said costs are up because of Iran. But how is my life harder? I still pay taxes on stagnant income.”
Forward Look — Watch April 2026 for SME bankruptcies tied to sanctions-driven inflation. The Ministry of Economy likely will delay a planned 2026 SME wage subsidy, instead funneling resources to stabilize larger firms critical to semiconductor and auto supply chains.
WIRE SUMMARY: Japanese corporations like Toyota and Sony announce full raises in Spring 2026 salary negotiations, while SMEs hesitate due to Iranian tensions, per NHK World.
BIAS NOTES: NHK’s center-leaning coverage emphasizes factual outcomes like raise percentages but underplays the geopolitical pressures on SMEs, which lean-right outlets might frame as “external interference” against domestic stability.
MISSING CONTEXT: No data exists on employee turnover rates in SMEs versus large firms, obscuring whether frozen wages are driving talent to better-paid but fewer big-company roles.
HISTORICAL PARALLEL: The 1998 “Lost Decade” wage stagnation saw similar disparities, but unlike then, SMEs today lack access to government debt relief programs, compounding their vulnerability.
STAKEHOLDER MAP: Winners: Toyota’s workforce, global supply chains tied to Japanese tech. Losers: SME employees, local retail sectors. Unrepresented: Japanese universities, whose labor-force projections ignore shuntō-driven inequality.

